Monthly roundup: best book, movies, most useful video, the skill I worked on, a hypothesis, a habit, and the month's key insight. April 2025.
1) Best book
“Buy Back Your Time” by Dan Martell. A really useful guide for anyone who wants to scale their business while still loving their life, instead of just working more and more.
I ordered the English edition on Amazon. Haven’t seen a Russian or Ukrainian translation yet.
2) Movies and shows
Really enjoyed “The Judge.” Interesting plot twists and a fantastic cast.
Nastya and I also went to see “Amateur” at the theater. Fast-paced and fairly gripping.
3) Most useful video
Enjoyed the podcasts on the “Sukhanov Speaks” channel featuring Anton Shkiryak. Picked up a few good ideas about health.
Still watching long-form interviews and podcasts from Alex Hormozi and Dan Martell. They’re currently my two strongest English-speaking “mentors” from across the ocean.
4) The skill I worked on
Delegation. This month I started working with my personal assistant in full swing. She’s handling the job excellently and taking a lot off my schedule and off my mind.
The biggest value here is being able to stop thinking about tasks that used to eat away at my attention.
Something as small as a bank transfer used to sit on my mind — and even though it only takes 10 seconds, I’d think about it, and it took up one whole cluster of my attention.
If you have 10 or 20 small obligations like that hanging over you, that’s enough to shift your focus away from what actually matters onto secondary things.
Having a personal assistant lets me spend more time on strategic work and other areas of life.
5) A hypothesis I tested
This month we started tracking the number of targeted inquiries into our school. In marketing, an interested person who hasn’t bought yet is called a “lead.”
In April, we had 457 inquiries.
You can manage what you can count and measure in your business.
6) The habit I was building
Moving every hour. The idea was to work for 50 minutes and spend 10 minutes on any kind of physical movement.
Unfortunately, I dropped this habit in April, and I want to carry it over to May.
Early in the month I still managed to stick to that rhythm, but then it fell apart.
7) Key insight of the month
Wherever your focus goes, that’s where the results show up.
I can’t say this is a new idea, but I keep proving its truth to myself over and over.
In April, I had one main focus: launching a course for men called “4 Roles.” I spent 80% of my time on activities tied to that launch.
As a result, we had our best launch ever — 230 people enrolled right away, and people are still joining the course.
To develop well in any activity, you need to focus on just that one thing and not scatter yourself across other directions.
Of course, that means you leave some easy, accessible money on the table from other directions. But long-term, it lets you capture much bigger money inside your core activity.
That’s why people get their first serious results when they focus on just one project. Later, once they have plenty of resources and a big team, some of them start playing with diversification.
But if you want good results early on, it’s best to focus on just one thing and stay focused on it for a very long stretch of time.
As the saying goes: “chase two rabbits…”