What's right is whatever actually fits you. One person burns out from a lack of focus, while another feels miserable on one project but thrives juggling three.
Understanding yourself lets you get better results.
You’ll find plenty of sources telling you that only when a person focuses on one single thing can they get good results in that area.
And in general, I agree with the idea that results follow focus. But people are very different.
For example, I know myself pretty well, and I understand clearly that I get emotionally exhausted working on just one project all the time.
So my work spans several different directions. Yes, I know one project would grow faster than juggling several at once, but this is what’s comfortable for me.
The New Lifestyle online school is my main, primary direction. It gets about 80% of my attention and resources.
But we’re also growing our video production, running our own podcast studio for rent, and taking on some clients for editing and analytics. It’s interesting helping other people grow their audience on social media.
Over the last six months, we’ve been growing by +1,000 followers a day and pulling in 10 to 15 million views a month, without spending a cent on ads. I decided I could help other people launch and grow their blogs the same way, without ad spend, because we now understand the technique very clearly.
Today our client Pasha Boyko wrote that a clip from his podcast, which we worked on, already hit 100,000 views on TikTok in the first few hours and is still climbing. That’s a nice feeling.
Overall, I think that if you’re doing work you genuinely enjoy, you can run several projects successfully at once, even at the same time.
Some people don’t know themselves very well and try to squeeze themselves into the frame of just one project or one idea, when what they actually want is to work on several things. For them specifically, that’s a mistake.
And there are people running 4 different directions when they’d be better off developing just 1. That’s also a mistake, specifically for them.
So you can’t say only one approach is correct and nothing else. We’re all different, with different personality types and needs. One person will get tired and burn out from lack of focus, while another will feel miserable stuck on one project, but thrive while juggling three directions.
How does it feel for you? Do you prefer focusing on just one thing, or does juggling several directions at once suit you better?