I used to think the reason I didn't blog was a lack of time, money, or equipment. The real reason is always psychological: I was scared.
Why don’t we actually take action?
I used to think a lot that the reason I wasn’t blogging was a lack of time, money, equipment, good ideas, or a unique promotion strategy.
But over time I realized something simple: technical reasons are just a cover story, a way to reassure yourself. The real reason is psychological.
I was scared. Scared of what people I know would say. Scared that no one would watch. Scared people would think, “who is he to teach others?” Scared I’d get zero likes, publicly proving I wasn’t wanted.
I also didn’t like how I looked on video. My nose, my double chin. The fact that I slouch. Even my voice sounded completely different from how I hear it in real life.
I could write a post or film a video and then just… never publish it.
A favorite mental spiral of mine was imagining someone I know seeing me in their feed and laughing at me. Or showing my video to other people and saying, “Look who’s lost the plot…”
I know this fear paralyzes a lot of people right now. And it’s very hard to fight. Especially when you’re not even sure yet that your ideas, your services, your products are genuinely needed by people.
But you have to go through that fear if you want to build an audience, customers, freedom, and a new quality of life. If it were easy, everyone would already be doing it.
At the time, it helped me a lot to realize that all these fears and mental movies live only in my own head, and that everyone around me is busy with their own problems and their own life.
On top of that, it turns out that getting even a single person to notice you through content isn’t actually that simple.
In 2022, it took me 43 days of posting 2-3 videos a day on TikTok before I got my first 1,000 followers. That’s hundreds of videos that almost no one ever saw.
Of course, if I had known back then what I know now, my growth on social media would have started almost immediately. The technique for making videos that go viral isn’t complicated — it’s just genuinely hard to figure out on your own.
Today I believe that in any endeavor, 80% is psychology, and tools and strategy make up just 20%.
I know a lot of people around me who have every condition in place to create content and grow their own audience, but they don’t do it, because they’re held back by various psychological brakes.
Once I realized, three years ago, that I was actually being held back by psychological factors and not technical ones, everything else became much easier to figure out.