New Directions for Our Content

Finance, business and productivity are moving into separate accounts. Why we're running seven topics at once and how that prevents burning out as a creator.

We’re launching several new directions in our content.

Right now most people know me as the person who talks about relationships.

But back in May 2022, this journey into public life began with the topic of financial literacy. Later, on the podcasts, we talked about business, personal growth and productivity. On my YouTube channel those long-form videos got the most views of all.

At some point I wanted to talk about family and relationships. In short form, those videos took off hundreds of times better than any other topic, so we kept it as the main theme on my social media.

To avoid mixing every topic in one profile, we split them across different accounts.

In the New Lifestyle school profile we kept financial literacy, business and finding your calling. We created separate pages, Creative Lifestyle, for blogging and audience growth. And we made a separate account, Spiritual Lifestyle, for spiritual development.

There are several reasons for this range of topics:

1. When you talk about one thing only for a very long time (even if you love that subject), sooner or later you get tired and burn out as an author.
2. I believe we’re all balancing, to one degree or another, between our relationships, our work, health, finances, the search for ourselves, spiritual development and rest.

We either juggle those areas of life well or we juggle them badly. But all of them are constantly competing for our attention, and if we ignore them, problems start.

That’s why I try to grow in several directions. In none of these areas do I feel like an expert — I remain a curious student. I simply have enough nerve, and enough of an inner voice, to share what I’ve worked out with you.

Now that we have a new studio and more capacity, I can focus on creating content even more than before.

Here are the separate directions coming soon:

1) Wealthy Lifestyle — financial literacy and building personal capital.

We realised that finance is a very broad subject, and mixing it with other topics turns it into a hotchpotch.

2) Business Lifestyle — everything about entrepreneurship and marketing.

There’ll be material both for people who are only thinking about starting something and for experienced entrepreneurs.

3) Productive Lifestyle — personal productivity and time management.

I’ll show exactly how I set and reach goals and how I organise my life and work.

Together with the directions we already have, that comes to about seven different topics. I understand perfectly well that it isn’t easy to create content systematically even within one niche, and here I am taking on seven at once…

But I won’t be the only talking head in these new branches — there will be other speakers. I’ll just light the fire in these new directions with my own participation and show up there occasionally when I feel like it.

Another reason for this variety is prevention against burnout. When you make content across different areas, you’re always interested and you don’t get tired of any one topic.

I study all of these areas closely anyway. All that’s left for me is to do what I already know how to do — talk about what I consider useful and important.

Have you ever run into burnout in your own work? How did you deal with it?