For two years we shot hundreds of rough videos and won on volume. Now we have our own studio, editing and b-roll — a deliberate shift from quantity to quality.
Today Bogdan and I start filming content in a new format.
On the one hand, it’s the talking-head format you’re already used to, but now, alongside the podcasts, there will be a lot of videos where I look straight into the camera with no second host.
I think these videos will be shorter than our podcast clips, they’ll be more dynamic, and over time we’ll add more editing and visuals.
For the last two years we made content very roughly, without fussing over it. We didn’t do subtitles, we didn’t add any infographics, we didn’t colour-grade, there was no b-roll (that’s when I’m speaking to camera and clips of what I’m talking about appear over me). All the filming happened in other people’s studios, and in my own office I very rarely shot short invitations to courses.
Our approach was to make hundreds of videos as simply as possible. The emphasis was on quantity. Out of 100 videos, five to seven could do pretty well, and that was enough for us to grow steadily in views and followers.
But working only in that format has become boring for me. So we rented a large studio and set up the filming process ourselves. We’ll be able to make far more varied content. To test different formats.
It’s a gradual shift from our “quantity” approach to content to a different one — “quality” of content.
Up to now, creating and distributing content hasn’t taken much of my time. Twice a month I’d go to a studio for a couple of hours, spend 10-15 minutes a day writing a text post (like the one you’re reading now) and 30-40 minutes a week reviewing what we published. My team did everything else.
In the new format I plan to give far more of my time and attention to production and to preparing videos. On top of that, we’re about to launch several new content directions.
And do you create content for social media? If you don’t, then why? What’s stopping you?
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